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LOGO &
STATIONARY
SYSTEM
concept: Lali is a childhood nickname that I was always embarrassed about growing up. I hated being called Lali outside of the house because it made me different. In my college years, I learned to embrace my individuality and love the traits that make me uniquely Lali.
The only constantin the visual
communication strategy for the branding of Lali is the simple framework text. There is no set color scheme in order to celebrate color theory and explore combinations.
business card front
business card back
envelope design
letterhead
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